The Night - Original Writing - 1900 Words

The huge white doors opened and man came out of the hallway. A stern silent type with a nameless suit blood leather shoes. His dead eyes scanned the thin nervous looking man in a seat closest to the door. There were visible scars signs and healing cuts on his exposed skin and he must have been trying to reorganize the hair on his head. Me?He man hunched un-confidently pointing to himself. Dead eyes said nothing, for they were the only two in the room. A quick embarrassing scan of the large empty room and he nodded smiling softly at his own unawareness. Dead eyes didn t smile back but stepped out of the way holding the door open. Right. The thin Man pushed himself up taking a deep breath that he surely needed more of. He was lead in†¦show more content†¦Well he doesn t discriminate. That s a good sign right? The man turned to open the door for me. It was then I noticed his tattoo. An evil looking tribal pattern of a lost culture wrapped around his solid neck up to his lower e yelid. I stepped back a bit. His eye silver serious and pale scans me crosses mine before he . makes movement to open the guarded door. It is solid dark iron door that is carved in the same patterns as the ones on his face and neck. As it swung open one form of a woman bending in with the lines and curves caught my eye. It was like seeing the image of a God. It was like I was entering a new church. The man pushed it open with both hands and a white light blinded me. Inside I wasn t even sure what I expected. The boss is such a mysterious term that could be anything horrifying that I could cook up. The space was huge. At the end of room was a woman pale white hair waved down to one side like sea currents. The skin head of a white tiger frozen in a state of rage and fear with the claws dug into the floor. She was writing at her sold white marble desk that towered over a small stiff office chair. Sorry I m late, ma am. I smiled. It hurt my eye was swelled and emotions physically hurt at this point. You look like shit. She said. You should see the other guy. I chuckled a bit. Her eyes narrowed at me like daggers. Why would I wanna see two pieces of shit? Right...IShow MoreRelatedNight Nights - Original Writing845 Words   |  4 Pagesuntil night time. We all would camp out in the living, our parents would tuck us in and then it was off to bed. Sleeping peacefully until one of my cousins woke us all up screaming while she was sleeping. Night after night we had to deal with this. The following year I as well as all of my cousins anticipated the same thing. Peacefully sleeping only to be awaken in the middle of the night by shears of horror. But to all of our surprise my cousin sleep peacefully all the way through the night everyRead MoreThe Night - Original Writing1183 Words   |  5 Pagesfell to the floor convulsing in pain. She was turning and realised that no one could save her. She took her last breath realising she was going to become like him. A vampire. Experiencing the final stages of her turning her back arched. That was the night of her transformation. Read MoreThe Night - Original Writing792 Words   |  4 Pagesenlightning. My parents died. I was six years old. They died, because of me. We got in a reasonable argument about Clifford the Big Red Dog, of all things. I stormed out of the house at 8:00 pm. I remember how glistening the stars were that night, how the colors of purple and dark blue collided in the sky and how the moon was full and shined with what seemed like a never-ending light. I just kept running, laughing like the obnoxious six year I was. They ran after me calling my name, I justRead MoreThe Night - Original Writing1528 Words   |  7 PagesAfter a long restless night, Allie had a servant draw a hot bath for her just after daybreak. She stepped in, sat down, and then let her entire body slip beneath the water. She held her nose as she wet her copper locks and soaped her head. She intended to bring the shine back- she did not like the dull creature that stared back at her from the mirror the night before. The hot water was soothing; it felt good on her tired body. After washing, s he lay there and let the warm water soak the tirednessRead MoreThe Night - Original Writing1580 Words   |  7 PagesEverything was beautiful that night. The sky was as clear as the spring water. The weather was so beautiful that we thought that we were not in the summer. I was sitting outside the house in our garden with my parents. We were having a nice chat after a delicious homemade crispy chicken with fries that my mom usually do. Everything was just perfect until my father received the unexpected call. The call that I wished my father didn’t receive. â€Å"Hello†¦what! What are you saying! Calm down I’m comingRead MoreThe Night - Original Writing906 Words   |  4 PagesEvelyn peeked down the hall from her bedroom making sure the light to her parents’ room was off, indicating that they had gone to sleep. When she saw the darkened hallway she knew that her parents had gone down for the night. Her younger sisters, ages 10 and 8, had been put to sleep a couple hours before. There was no one watching. Evelyn tiptoed down the stairs—thank God they were carpeted, which helped shield the noise of her steps—and she grabbed her mom’s car keys carefully exiting the houseRead MoreThe Night - Original Writing1004 Words   |  5 PagesThe crowd filled out of the arena, the buzz and excitement leaving with them. Dark walls echoed the heavy sounds of the metal equipment as it was scraped across the floor by the road crew. In the absence of the band, the crowd and the music, the atmosphere seemed as ble ak and empty as the crowd floor itself. Suddenly, echoes of past joyous screams were replaced by a single, blood curdling scream coming from the direction of the cloakroom. The sound, filled with fear, tore through the arena and bouncedRead MoreThe Night - Original Writing1332 Words   |  6 Pages Waking up to the smell of strawberry jam and toast coming from the kitchen, Dan looks over at his clock to see that it is 7:30. Forcing himself up, he throws on a set of clothes and tiptoed down the stairs to be sure not to wake up Lisa. When he got to the bottom of the stairs, Dan sees both his parents, father at the kitchen table drinking coffee and reading the newspaper, and mother at the counter spreading the jam on the mountain of toast beside her. The quiet morning is comfortable and pleasantRead MoreThe Night - Original Writing723 Words   |  3 PagesDuring the summer you can find the same scene on any Saturday night. I see an elderly man near the entrance setting behind a table covered with stacks of booklets. I can tell he is employed by the park by the dark green polo shirt and tan ball cap he is wearing. Even from a distance I can hear him shout, â€Å"Programs! Get your programs. Three dollars!† As a middle aged man wearing a dark t-shirt and baggy blue jeans wal ks through the door. It becomes obvious that he is experienced with the process.Read MoreThe Night - Original Writing859 Words   |  4 Pagesfriends ran out to see what all the laughing was about. They watched the video and began cracking up too. After, we all went back inside due to the amount of bugs outside. We spent the rest of the night talking and laughing until we all fell asleep at around two in the morning. This was the last night we all spent together before heading off to college. Even though it was in the middle of the summer, life took over and we were all busy on different days. The one way that we were able to keep in contact

The Impact of Divorce on Young Children and Adolescents Essay

For the past decades, divorce has been increasing dramatically throughout the United States; it is a common issue in this society. Approximately one million children experience divorce or parental separation every year(Shinoda, Kevin Seiji, 2001, La Mirada, pg. 9). According the 2000 census data, about 28% of divorce or separated parents, have at least one children who is under age of 6(Kim Leon Jul., 2003 pg. 258). Also, slightly more than half of all divorced children are under the age of 18, and about 40% of all children will experience divorce or parental separation before reaching adulthood(Shinoda, Kevin Seiji, 2001, La Mirada, pg. 9). Divorces strongly affect the development of children, and most of time, problems†¦show more content†¦Indeed, divorce does have strong impacts on how the children develop. Especially, when right after divorce, the parents remarry into a another family, which create overlapping roles for parents, and challenging adjustment for the ado lescence and children as well(Alice M. Hines May, 1997 pg. 375). These new environment can, in fact, Parent-Child Relationship 2 worsen the parent-child relationships, and brings less affection from children to parents. It is true that divorce would have many negative effects on the development of the children; however, a healthy parenting style can alter the problematic consequences of divorce. Many theories have been advanced to explain the connection between parental divorce and negative outcomes for the children(Shansky, Janet, 2002, Michigan, online copyright, no page). As soon as the divorce occurs the relationship between parents and child starts to deteriorate. Studies shows that the adult children of divorced parents feel less affection for their parents, have less contact with them, and engaged in a fewer inter-generational changes of assistance than do other adults(Paul R. Amato and Alan Booth May, 1996 pg. 356). As far e custody issues go, most of the time, mothers keep the custody of their children. Therefore, it is especially difficult for the sons who live wit h mothers because they often feel less supported from their fathers after divorce. While father engagesShow MoreRelatedThe Effects Of Divorce On Adolescent Development Essay1582 Words   |  7 Pagesof marriage by court called divorce. According to Pickhard (2009) many statistics suggest around 50% of first marriages divorce. Divorce can have tremendous impacting effects on those experiencing it. Not only does divorce effect parents, but it furthermore impacts adolescents as well. Adolescents may sometimes have a hard time dealing with the separation of their parents as they are going through crucial life changes as well. It is a key concern of the influence divorce has on adolescent’s developmentRead MoreFamilial Support For Children During The Stressful Period Of Divorce Essay1605 Words   |  7 PagesFamilial support for children. In many cases, parents or other family members are not able to be as supportive to their children during the stressful period surrounding divorce. One study by Amato (1993) noted that divorce is one of the life’s most stressful occurrences, and adults experience significant difficulty in their life adjustment after the divorce, which may impact their interactions with their children. Parents are less emotionally available during this time (Riggio Valenzuela, 2011)Read MoreEssay about Depression and Anxiety in Persons with Divorced Parents1184 Words   |  5 PagesDivorced Parents In the recent years, divorce rates have been continually trending upwards (Reiter, Hjorleifsson, Breidablik, Meland, 2013). It is factual that children who have parents that have divorced typically face more obstacles in numerous aspects of life than children who have married parents. Children that experience divorce have up to a 300% increase in probability to be impacted by issues in mental wellbeing than their peers without an incident of divorce in their parental structure (ShifflettRead MoreDivorce Has A Huge Impact On My Life1668 Words   |  7 Pagesto a divorce. Since I was extremely young, I cannot remember how it affected me. But once I got into grade school, I was in great knowledge that something was different. I then started to understand the affects my parents’ divorce had on me such as anger, resentment, feeling of loneliness, and prob-lems with communication. Now that I am a young adult, I still feel like I am being affected by those same problems except n ow I am able to control myself when I start to feel the symptoms. Divorce has hadRead MoreDivorce And Its Effect On Children998 Words   |  4 PagesDivorce has become very popular in the United States. According to the U.S. Census Bureau, on average 50% of marriages result in a failed marriage. This percentage has been at it’s all time high. Not many couples have sustained a successful marriage in present days. Divorces have been around for a long time, and unfortunately kids have always been affected the most according to their age. As a result of divorce, there are many children that have to go through this situation at a very young ageRead MoreDoes Divorce Cause Low Self Esteem in Children?1554 Words   |  7 PagesDoes Divorce Cause Low Self-Esteem in Children? According to statistics, half of all American children will witness the divorce (Finley amp; Schwartz, 2007). Of all children born to married parents this year, 50% will experience the divorce of their parents before they reach their 18th birthday. The parents’ divorce marks a turning point in a child’s life. Parents usually divorce when they feel they can no longer live together because of fighting and anger or their love for each other has changedRead MoreEssay on Effects of Divorce on a Child1464 Words   |  6 PagesDivorce is a very common word in todays society. According to the American Heritage Dictionary, divorce is the legal dissolution of a marriage or a complete or radical severance of closely connected things(Pickett, 2000). This dissolution of marriage has increased very rapidly in the past fifty years. In 1950 the ratio of divorce to marriage was one in every four; in 1977 that statistic became one in two. Currently one in every two first marriages r esults in divorce. In second marriages thatRead MoreThe Effects Of Divorce On Child Development1194 Words   |  5 PagesThe Effects of Divorce on Child Development I met the love of my life in my financial accounting class. He was charming, and intelligent, and he carried himself well. Early into our relationship I realized underneath this assuring exterior, was a broken, unstable man. He had issues with trust, and he always took many health risks. He explained to me how hard it was for him to attach himself to people because he figured they would leave anyways. Nothing is forever. he seemed to believe. On topRead MoreEffect Of Divorce On Children Essay1400 Words   |  6 Pagesbefore the divorce, impact the now divided family. Children in particular are vulnerable to the effects of divorce. Sol R. Rappaport, clinical and forensic psychologist, claims there are five factors as to why children have difficulties post divorce; exposure to parental conflicts, mental health of parents, the involvement of the now secondary parent, financial impact of the divorce, and the child’s perception on why the divorce occurred. With their brains not fully developed, children are unableRead MoreWhat Is Reciprocal Socialization Means And Give 1-2 Examples That May Demonstrate It1385 Words   |  6 Pages Describe what reciprocal socialization means and give 1-2 examples that might demonstrate it. Reciprocal socialization is the process by which children and adolescents socialize parents, just as parents socialize them (pg. 260). One example the book given is if the parent is hostile, hostile parenting is associated with negative outcomes for adolescents such as being defiant. I think another example is a client that was mentioned in class she felt as if her existence was the cause of someone’s misery

Marketing Strategy Plans and Goals

Question: Discuss about the Marketing Strategy Plans and Goals. Answer: Introduction Marketing strategy is all the plans and goals put together by an organization to create a demand in the market for its product. This strategy consists of analyzing various factors and understanding them to achieve the desired result which is success of product in the market (Beckwith, 1997). In this case study, Planters Nuts case has been presented, where their marketing strategies undertaken have been analyzed and positioning and targeting techniques have been suggested. Apply the 5Cs framework to diagnose the problem as to why Planters Nuts performance has been struggling. 5Cs framework It is analysis of five key areas for the marketing decision undertaken by a company (Chernev, 2014). Planters Nuts alignment with the framework Customer- determining the needs of the customers that have to be satisfied by doing extensive market research based in that segment , purchase pattern, quantity and frequency. Planters Nuts identified their target market, males in the age group of 35-65 years, aspiring for a healthy lifestyle. They analysed that the customers need healthy, low in fat and inexpensive snack (Dolan and Ngwe, 2016). The nut sales were affected when the customers shifted to better in taste and healthy almonds and pistachios, which were also marginally expensive than nuts. Planters Nuts did not focus on adopting more than one target. Company- After analysing the needs of the customer it becomes essential for the company to realise their potential to meet those demands. Strength, weakness, opportunities and threat should be analysed to improvise (Siebert, 2014). There was an opportunity for the company to succeed in the nuts as well as almonds and pistachios market. Strength of the brand name, Mr. Peanut that has already built in the market company should have capitalized on it and then should have focused on both the targets. The weakness of the company was that as they focused on the new target, the sales of their prominent product declined (Dolan and Ngwe, 2016). Competition It is essential to identify your competition in the market. Analysis of the competitors product and their strengths and weakness will help in bring necessary changes in the marketing strategies and product development (The Chartered Institute of Management Accountants, 2007). Planters Nuts focus was not only in one category of the segment, and they were competing with Blue Diamond Almonds and Wonderful Pistachios who were only focusing in one category and spent heavily on their promotions. Planters Nuts wanted to improve their margins, and could not spend heavily on promoting each product in the same segment. The sale of nuts category declined faster than the sale of almonds and pistachios increased because customers shifted to Blue Diamond Almonds and Wonderful Almonds because of more consumer awareness built by them. Collaborators The end result is to make product easily available to the customers. This could be done by teaming up with partners who help make this job easier. Planters Nuts collaborated with large retail grocers and mass merchants but they were also disappointed with the unsatisfactory sales revenue, this was largely because of less branding activities undertaken by the company. Gradually the retailers started focusing on their store brands. Context-Any limitations in the development due to political, economical, social or technological should be thoroughly analysed. Peanut was a legume and rotational crop, whereas almonds and pistachios were not rotational crops. This should have given added advantage to Planters Nuts since they were dealing in both. The company did not use this to the advantage. Provide an analysis of consumer behavior in the snack nut category Consumer behavior It is to understand the needs and wants of a consumer. Consumer behaviour includes the buying tendency, purchase pattern, buying factors, trends, taste and preference. It becomes essential for a company to understand consumer behaviour to deliver the required product in the market at the right time. An organization has to study consumer behaviour in order for it product to generate expected return. They have to identify the buying factors in order to satisfy the needs of the consumer (Wright, 2006). Analysis of consumer behavior in the snack nut industry In the year 2005, Peanuts dominated the snack nut industry. 50% of the U.S. households bought peanuts and 30% was the market share of all nut suppliers. This was followed by cashew at 33% household penetration and 21% market share. Household penetration for almonds and pistachios were 11% and 12 %, and market share were 8% and 7% respectively. In the year 2012, household penetration for peanuts was 43%, cashew at 24%, almonds and pistachios at 23% and 24% each. Total market share for all nut suppliers fell for peanuts to 19%, cashew to 13% but rose for almonds and pistachios to 16% and 15% each. Consumers perception is to eat healthy, low-fat snack which is inexpensive and better than other snacks. Peanuts excel in the category of being inexpensive but when it is about healthy, low fat and better than other snack, almonds and pistachios have an edge. Most consumers feel that nuts are outdated and basic and they are not as upscale as cashew and pistachios. There has been a shift in consumer preference from peanuts to pistachios and almonds because consumers are willing to spend slightly more on the snacks which healthier and tasteful. On the other hand some have the tendency to go generic and buy simply the cheaper product available. The buying behaviour of most consumers is to look for easy aisle shopping experience. The purchase intent of consumer is also based on believability. Consumer gets influenced by the marketing strategies adopted to promote a product. If they believe in the claims made by the company, and the promotional campaign is attractive, the product will relatively be sold better and faster. Consumption of nuts is relatively more in the higher age group of 65+, age group of 45-64 has moderate consumption rate, amongst 25-44 it is average but it is below average in the age group of 18-24. Nuts are losing their market to almonds, pistachios and cashew because they are more delightful for the customers, and they also believe that they are a healthier choice (Dolan and Ngwe, 2016). Evaluate the marketing research undertaken by the Kraft Foods Group in respect to Planters Nuts Marketing Research- In order to understand the consumer behavior an organization put its resources to use and undertakes activities and develops strategies to identify key factors that sell its product in the market. Marketing research is an activity conducted to understand the market so that the resources of the organization are not wasted in creating a product which has no demand. In the first stage strategies are developed to know the consumer behavior, check the awareness about the brand in the market, and its positioning and then the factors that impact the buying decisions. In the second stage strategies are developed to increase customer interaction, raise brand equity in the market and also tools are developed that will help in increasing the market share of the product. Collaborates and channels are also important in marketing research because they are the link with the customers, their analysis is also an integral part of this research (Kolb, 2008). Kraft Foods Group designed a positioning statement for planters. The first step was to identify target customers, their buying behavior and frequency. Next were brand benefits and brand personality and what made Planters different from its competitors. The major change was adopted in marketing when the group decided to release a 30 second video featuring voice of a renowned actor. This was the first time when Mr. Peanut, a well known character to the Americans had voice. This made its way from natural to a more direct appeal in the minds of the target audience. Next advancement was to associate NUTrition line with Mens Health magazine. This created a more prominent impact in the minds of the target customers (Dolan and Ngwe, 2016). The state of the business was researched which included, Perception of the Consumer and (b) Nut Type Nutrient Content. Consumers tend to buy healthy, low-in fat, better than other snack but it should be inexpensive. They believed that peanut only fell in the latter category, whereas almonds and pistachios fall in all former categories but are expensive as compared to peanuts. Next was analysis of nutrient content in almonds, pistachios, cashews and peanuts, which stated that they are healthy and have all the nutritional properties. Brand Awareness To check the market awareness about Planters against its competitors amongst the consumers data were collect and analyzed. The results showed that Planters were the most popular brand in the segment. It was the first brand that came into the minds of the consumer when they thought of nuts and familiarity with the brand. Brand Equity Study was conducted to understand the market strength of the Planters Brand. It scored exceptionally well in terms of factors like Popularity, Quality, Relevance and Uniqueness. On the fifth factor of familiarity it scored well. The analysis was concluded that Planters was a well known brand in the market and had the capacity to pull back its lost customers if the strategies are rightly adopted. Qualitative research In depth interviews and focus groups were surveyed where sentimental connection and all the aspects of purchasing the brand were concerned. Nut consumption demographic and (f) believability and its impact were understood and its affect on the buying behavior and pattern were analyzed. Even after directly appealing the customers and being a well-known brand in the segment, sales revenue of Planters could not be revived. The product was not able to capture a larger part of market share after spending almost equivalent to its competitors on promotional strategies. One of the major reasons for the same could be that consumers have irrational buying behavior and even after the thorough study the company fails to understand the buying trends. Evaluate Planters Nuts current segmentation, targeting and positioning. Justify the brand positioning that you would recommend for Planters Nuts going forward. Market Segmentation- After analyzing the needs and demands of the customer, selecting the customer who would want the product and segregating them from the rest is called segmentation. Strategies are planned according to the customers that fall in the segment that the company wants to cater. Market is segmented on several bases, on variables like age, gender, income, family size, race, religion, nationality then it is called as demographic segmentation. Behavioral segmentation is when behavior, usage and buying pattern are considered. When it is based on the boundaries and geography it is termed as geographic segmentation. When lifestyle, activities, and interest determine the purchase decision then it is referred to as psychographic segmentation (Larsen, 2010). Planters Nuts current market segmentation could be termed as psychographic and demographic, because they have segmented the customers who are males in the age group of 35-65 and aspire for a healthy lifestyle. Targeting and positioning- selecting the target customers of the segment is called targeting. Making the targeted customers own the brand that company produces is called positioning. The brand should leave an impact in the minds of the consumer; it should have a sustainable portion in the minds of the consumer. The loyalty of the customer with the brand is because of the positioning strategies undertaken to place the product in the minds of the consumer, which compels them to repeatedly buy the particular brand (Tanner and Raymond, 2012). Planters Nuts targeting and positioning strategy was to create Mr Peanut, a character that tells that the nut is a healthy choice of snack. They positioned themselves as the healthiest snack available for males in the age group of 35-65, who aspire for a healthy lifestyle and which was also inexpensive. They believed in owning one segment of the market and the results of the research showed that people related nuts with Planters. Brand positioning is strengthening the brand name in the minds of the consumer (Ries and Trout, 2008). A strategy that Planters has already followed is to identify their market strength and direct competition. They understood the ways Blue Diamonds Almonds and Wonderful Pistachios positioned themselves in the market. Their strategy to position by creating Mr. Peanuts has worked over a long period of time, but due to change in consumer perception and behavior, they should reposition Planters Nuts as a brand which people could still relate to. Each generation has a different perspective and to dominate the market in the targeted segment Planters should broaden their scope. Focusing only on one segment would mean that the competitors who have focused production would continue to rise and Planters would face problems in the segments they cater to. Customer changes its buying behavior and to sustain in the market and capture a large part of it Planter should modernize their approach, instead of competing for the shelf space at brand stores, planters should consider changing the packaging and term it as Now a Quicker Snack which is available at gas stations, vending machines, gyms. Also connecting with the target audience through their emotional sides would also play a major role, portraying Mr. Peanuts son, Peanut Jr. who has been a fat kid but due to right choice of snack he was able to control his weight. These positioning strategies would help Planters Nuts going forward and retain their brand name and capture the larger part of market share. References Beckwith, H.(1997). Selling the Invisible: A Field Guide to Modern Marketing [Online]. UK: Orion Business. Available at: https://books.google.co.in/books?id=wsq_4FFbwqkCdq=selling+the+invisible+pdfhl=ensa=Xved=0ahUKEwidycaF__zOAhULQ48KHel_A6QQ6AEIIDAA. [Accessed 06 Sep. 2016]. Chernev, A. (2014). The Marketing Plan Handbook. Fourth. (Online). US: Cerebellum press. Available at: https://books.google.co.in/books?id=lNkxCgAAQBAJpg=PT99dq=5c+marketing+analysishl=ensa=Xved=0ahUKEwjX0ZC09ffOAhWBQI8KHYdtCNAQ6AEIJDAA#v=onepageq=5c%20marketing%20analysisf=false [Accessed 06 Sep. 2016]. Dolan, R.J., and Ngwe, D. (2016). Planters Nuts. Harvard Business School [Online] Available from: file:///C:/Users/Abasus%20Solutions/Downloads/942007_202428731_planetsnut%20(2).pdf [Accessed 07 Sep. 2016]. Kolb, B. (2008). Marketing Research A Practical Approach. First. (Online), UK. SAGE Publications Ltd, Available at: https://books.google.co.in/books?id=ht9YCOAF2QICprintsec=frontcoverdq=marketing+researchhl=ensa=Xsqi=2ved=0ahUKEwj2vbzbu_zOAhWMsY8KHa86BJYQ6AEIJjAC#v=onepageq=marketing%20researchf=false [Accessed 07 Sep. 2016]. Larsen, N. (2010). Market Segmentation - A framework for determining the right target customers. Denmark, pp.7-10. Available at: https://pure.au.dk/portal/files/11462/BA.pdf [Accessed 07 Sep. 2016]. Ries, A. and Trout, J. (2008). Positioning: The Battle For Your Mind [Online].US : Tata McGraw-Hill. Available from: https://books.google.co.in/books?id=Mc0aJu3Y20cCprintsec=frontcoverdq=brand+positioninghl=ensa=Xsqi=2ved=0ahUKEwj2yZbp9_zOAhVIPI8KHTocBFMQ6AEIOzAE#v=onepageq=brand%20positioningf=false [Accessed 07 Sep. 2016]. Siebert, S. (2014). Cause Related Marketing: A Substitute for Direct Donations? [Online]. US: Anchor Academic Publishing, pp.20. Available at: https://books.google.co.in/books?id=MKRPAwAAQBAJpg=PA20dq=5c%27s+of+marketinghl=ensa=Xved=0ahUKEwir6r-c8_zOAhUMLY8KHZU2ALMQ6AEIODAE#v=onepageq=5c's%20of%20marketingf=false [Accessed 07 Sep. 2016]. Tanner, J., and Raymond, M. (2012). Principles of Marketing. 2nd ed. (Online). US:Flat World Knowledge, Inc. pp.105-110. Available at https://www.oxfordfajar.com.my/files/HE/sample_pages/201307031923242420_ORS-PRINCIPLES-OF-MARKETING-2E-2012.pdf [Accessed 07 Sep. 2016]. The Chartered Institute of Management Accountants (2007) Strategic Analysis Tools. UK: CIMA. Available at: https://www.cimaglobal.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools_nov07.pdf.pdf [Accessed 07 Sep. 2016]. Wright, R. (2006). Consumer Behaviour. First. (Online), UK : Thomas learning, pp7. Available at: https://books.google.co.in/books?id=R329I_4nQOgCprintsec=frontcoverdq=consumer+behaviour+bookhl=ensa=Xved=0ahUKEwjj3YahtfzOAhWHrY8KHRrLAdgQ6AEIGzAA#v=onepageq=consumer%20behaviour%20bookf=false [Accessed 07 Sep. 2016].

Nicomachean Ethics Essays - Social Philosophy, Virtue Ethics

Nicomachean Ethics Philosophy 11/15/99 Achieving excellence in terms of Aristotle's Nichomachean Ethics Before actually focusing on the main details of Aristotle's Argument, we must pay careful attention to the opening remarks he makes in Book I about the nature of his inquiry. The first important point that he stresses is that the study of the character of human beings is dependent on what a human being is. Aristotle states that that a human is not a man that lives in isolation, but a man that also lives with parents, children, wife, and friends and fellow citizens generally, since man is by nature a social and political being. Humans, in other words, derive their identity and accordingly their moral purposes from their participation in their community, from the interaction with their parents, ancestors, friends, customs, institutions and laws. Because of this, every ethical uncertainty or question must be resolved by taking into account the essential and political basis of human life. If one is to discuss what it is that makes a man good, we have to really be considering which decisi ons will actually benefit or make the society good. Aristotle sees that individual as being a part as a part of a large and complex group of people with member of all sorts of capabilities. The purpose of each individuals life is evaluated in relation to the other members of the community. Although different communities live by different rules and strive for different goods, is possible to reach an understanding of what moral excellence is in any community by studying what it is that constitutes effective community membership. Another important observation made by Aristotle is the fact that to study human ethics, we must focus on the world around us. We must focus on the traditions of our community, the accepted theories of earlier philosophers, especially those most famous for their wisdom. These theories we must study, not so as to find inconsistencies in them, but to try to discover what it is they have in common and how they can affect our understanding of what the best way to live is. Aristotle also underlines the fact that everything we learn from the observations we make will be nothing more than an approximate approach for dealing with ethical questions. Ethics is not an exact science. One last introductory point is that this approach is intended only for those who already have some sense of virtue instilled in them. To understand some of the principals of moral conduct requires some existing sense of virtue. Aristotle then proceeds to explain that all human activities have a specific goal or end to them. Although not much proof is given to back this up, it is essential to his argument because it infers that the nature of goodness is linked to some final destination. The excellence of humans is linked to their growth towards to some realization of his best nature. Once he has established the notion that all human activities are directed by some final goal, Aristotle proceeds to define the final goal in human life should be. He searches for the most important activity that we pursue for its own sake, something above all other goods. This final goal is happiness. He gives a sense that happiness is derived from success. A full happy life will include success no only and necessarily for oneself, but for all of one's family as well. We do not achieve happiness by actively seeking it, but rather by following the pursuit of all the other goods. Aristotle then proceeds to explain that every object, living or dead has a specific function for which it is designed. The excellence of a person will be derived by how well he fulfills his function. Sine a human being is designed above all to be a social and political being, then excellence in humans should be measured by how well they can carry out their political or social roles. By putting together all of the above notions, Aristotle offers his listeners a fundamental moral principal. A good man is one whose life, which should consist of trying to achieve set goals, is in conformity with excellence or virtue. It is understandable that there is a difference between being successful