Current issues in Public Relations Essay Example | Topics and Well Written Essays - 2750 words

Current issues in Public Relations - Essay Example However, it is because of this reason that there has been concern and effort to control PR efforts utilizing these methods (Yoon 2005; International Public Relations Association (IPRA) 2007). Thus, there is a for continuous and developing research on the opportunities, limitations and concerns raised regarding SEO, RSS and social communication networks in contemporary PR practice. Major trend in information and telecommunication technologies have focused on personalizing systems for its users. According to Weber and her associates (2003) the market, pertaining to internet users, has decidedly been customer driven. SEO's are one of the obvious indications of the demand power of internet users. Queries are dependent on users' prerogative and SEO service providers model their products to suit the convenience of their users. In a similar manner, RSS feeds are based on demand or subscription based on user supplied parameters. In the case of social network communication, there are voluntary membership is often a requirements and considerable privacy clauses are implemented. On the other hand, traditional PR initiatives have been characterized to be general in structure and composition but specifically motivated (Fall 2004). One of the major considerations has always how to get a specific message to as many audiences without alienating third parties. In the case of these technologies, PR campaigns directed through these channels are considered to be more streamlined and efficient (IPRA 2007). Moreover, feedback channels allow for improving strategies and materials. However, this also creates vulnerabilities: there is greater risk of critique, increased technological requirements to monitor reactions and greater necessity to develop social, political and cultural sensitivity (Fall 2004). In a similar vein, Curtin and Gaither (2008) point out that there is a need to understand how these developments are changing PR audiences and communication channels. Considering the range and projected growth of these channels and internet communication in general, its significance is expected to continue to rise. One factor that has particularly supported this trend is the abundance of independent and open source technologies that have become the foundation of personal communication systems and content requirements. This has been apparent in the communication channels to be considered in this study as well. Relevance to the Marketing Mix and Strategies The need to understand the significance of new PR communication channels is at the core of marketing principles or concerns. One of the common realizations is that marketing fundamentals change significantly given that SEO, RSS and social networking operate digitally and often virtually. Considering the impact to the marketing mix, alone, there are significant competencies that have to become attuned to new perspectives (Pieczka 2002). One of the important realizations is that though the internet effectively eliminates traditional barriers to communication but also raised exposure, access and security threats. For the purpose of this study, the relevance of the topic to marketing professionals will be discussed based on how SEO, RSS and social networking. There is generally no variation in marketing materials developed for traditional and

The Civil War Essay Example for Free

The Civil War Essay The American Civil War and also known as the War Between the States was a war fought from 1861 up to 1865 between the Northern and Southern United States. The war has led to over 618,000 casualties. There were several reasons to why the Civil War has occurred in the United States. Firstly, the Northern and the Southern have different economies. With the invention of Eli Whitney’s cotton gin in 1793, cotton became very profitable. This machine reduces the time taken to separate the seeds from the cotton. This leads to big plantations set up to meet up the demand of cotton and these plantation owners needed cheap labors, i. e. slaves. Hence, the Southern economy was based on agriculture and slavery while the Northern economy was based on industry and wages. These different economies caused a big division in the United States. On contrary, the northerners became more polarized against slavery. Sympathies began to grow for abolitionist and to fight against slavery. Besides that, the election of Abraham Lincoln as the president of United States is also one of the reasons that trigger the Civil War. He wanted slavery to be abolished and even before the election, seven states have seceded from the Union, which are South Carolina, Mississippi, Florida, Alabama, Georgia, Louisiana, and Texas, and formed the Confederate States of America (CSA) because they believed Abraham Lincoln was anti-slavery and in favor of the Northern interests. The Southern also felt that abolishing slavery would destroy their economy.

The Chinese Cultural Revolution Essay -- China History Chinese Red Gua

The Chinese Cultural Revolution The Great Proletarian Cultural Revolution, beginning as a campaign targeted at removing Chairman Mao Zedong's political opponents, was a time when practically every aspect of Chinese society was in pandemonium. From 1966 through 1969, Mao encouraged revolutionary committees, including the red guards, to take power from the Chinese Communist party authorities of the state. The Red Guards, the majority being young adults, rose up against their teachers, parents, and neighbors. Following Mao and his ideas, The Red Guard's main goal was to eliminate all remnants of the old culture in China. They were the 'frontline implementers' who produced havoc, used bloody force, punished supposed 'counter revolutionists', and overthrew government officials, all in order to support their 'beloved leader'.   Ã‚  Ã‚  Ã‚  Ã‚  ?Red Guards? was a title given to people belonging to many different social groups: workers, peasants, demobilized soldiers and students. A vast majority of the people in this group were youngsters in their mid-teens, who were summoned at their middle schools by Mao. The Red Guard youth soon turned from obedient to rebellious students. Red Scarf Girl is a novel based on truth, terror and courage during the Cultural Revolution. The following excerpt discusses about the hundreds of wall posters the young Red Guard?s wrote, which discriminated against teachers, and members of their community. ?Sheet after sheet, article after article, each da-zi-bao was a bitter accusation. One was titled, ?Teacher Li, Abuser of the Young.? The student had failed to hand in her homework on time, and Teacher Li had told her to copy the assignment over five times as punishment. Another student said his teacher had deliberately ruined his students? eyesight by making them read a lot, so they could not join the Liberation Army. Still another accused Teacher Wang of attempting to corrupt a young revolutionary by buying her some bread when he learned that she had not eaten lunch.? (42) With the incentive of being promoted, the youth set out to change the whole educational system. The students denounced the old curriculum and lessons, which taught abstract ideas not pertaining to the revolution. They vilified respectable administrators, whose only intentions were to educate children and turn them into intelligent young adults. This disruption in the ... ...ng the time of the Chinese Cultural Revolution, mayhem was a part of everyday life. Mao Zedong encouraged rebellious actions from the Red Guards, and rewarded those who shone as leaders. He also targeted his political rivals by provoking the Red Guards to follow his ideas, and annihilate all remnants of china?s old culture. After the revolution ended, the Red guards received the disciplinary actions they deserved, and the tortured victims finally inadvertently received the vengeance they deserved. Works Cited Cheng, Nien. Life and Death in Shanghai. New York, New York: The Penguin Group, 1986. Hoobler, Dorothy, Thomas Hoobler, and Michael Kort, comps. China: Regional Studies Series. Upper Saddle River, New Jersey: Globe Fearon, 1993. 174-177. Interview Mr. Nien with His Daughter. The Harbinger. 27 Mar. 2001. 21 May 2004 . Jiang, Ji Li. Red Scarf Girl. N.p.: HarperTrophy, n.d. Mr, Nie. Interview with His Daughter. The Harbinger. 27 Mar. 2001. 21 May 2004 . Nie, Mr.. Interview with His Daughter. The Harbinger. 27 Mar. 2001. 21 May 2004 . "Red Guards." Brittanica. "Red Guards." Wikipedia. 20 May 2004 . "Red Guard." tiscali.reference. 21 May 2004 .

Film Scene Analysis On Racism Depicted In The Movie Crash Essay

In the film Crash we are given a picture of all different kinds of social and multicultural differences, giving us an eye opening and often disturbing examples of racism that damages our society. The scene I have chosen to analyze is between 18:30 – 21:05 minutes in the movie Crash. Cameron and Christine are a black well off couple. They experience stereotyping and racism when they are driving home from a party. A white police officer pulls them over and performs a search on both Cameron and Christine. This scene illustrates the social and racial tensions, with a racist white officer molesting an innocent black woman. The scene is located in a residential neighborhood, in an American City. Although the time of date is not stated it is very dark and probably late at night as there a few cars that pass through the entire scene. There is a Christmas tree in the background, suggesting that this is set during the winter. Although it is dark and gloomy, we can depict that it is cold as Cameron is wearing a turtleneck and blazer, and the policeman are also wearing jackets. The scene revolves around four major characters, Cameron (Husband), Christine (Wife), Officer John, and Officer Tom. Cameron and Christine are pulled over by the two officers whilst driving a Black Navigator. The cop car is directly behind the black navigator, however most of the scene takes place near the Black Navigator. Around the characters there are a few malnourished trees, alongside with blurred streetlights and shop signs. There are glimpses of residential houses in the background indicating that they are in a suburban area. Cameron’s costume is a beige turtleneck, with a Dark brown blazer and black dress pants. He is also wearing a wedding ring, black leather strap watch, and frameless glasses. Christine is wearing a white cocktail dress, with the majority of her body exposed. She is wearing diamond earrings and a wedding ring. Officer John and Tom are wearing police issued jackets, black button down  shirt, black pants and black leather shoes. There is a police badge stitched into the jacket, and on the left arm of the jacket showing their rank. Throughout the scene the dialogue is accompanied by a faint eerie melody that is played at slow tempo. As Officer John is molesting Christine the camera starts to follow John’s hands up and down her backside. Most of the time the camera is focused on the characters faces, to allow the viewer a deeper insight into the situation. Cameron and Christine are both of African decent, and first generation Americans. Christine mentions at the start that Cameron is a Buddhist, and does not drink; however Christine does not oblige to the same lifestyle. Cameron is 5ft10, 40-50 years old, around 160-180 pounds and has his hair slick back. Christine is 5ft7, 40-50 years old, around 120-140 pounds and has her hair tied back. Officer John is around 5ft10-11, 30-40 years old; around 170-190 pounds, and slick back hair. Officer Tom is a younger version of John, around the ages of 20-30, same height and around 150-170 pounds with unpolished hair. When Cameron and Christine are pulled over by the Police, they smile at each other as if they just cracked a joke. When the police officers approach the vehicle and ask Cameron to step out the car, Christine loses it and starts mouthing off at Officer John calling him a â€Å"cracker†, boiling his blood. A key moment in the scene is when Christine searched by Officer John, and glares at Cameron signaling for help. Cameron makes eye contact and looks away in sadness signaling there is nothing he can do. Although Cameron does not speak out, we can clearly tell he is in distress and controlling his anger displayed through non-verbal behavior (Elliot Aronson et Al, 2012). While Officer John runs his hands down Christine’s backside he constantly glances at Cameron showing him the distribution of power in this situation. Although Cameron may be a movie director, John proves to him he is an officer of the law and holds more power than his money can buy. Officer Tom handles contains Cameron as he is forced to watch his partner perform sinful acts on the poor housewife. Through his facial expressions we can depict that he is clearly uncomfortable with his partner’s action, however he is unable to act against them. Officer John clearly outranks Tom in terms of superiority, and must follow his orders. Officer John is portrayed as a troubled racist white that feels the need to establish his racial dominance and authority. Although this could have been a long stemming hatred towards blacks (Attribution Theory (Elliot Aronson et Al, 2012)), it seems that an incident prior to the scene may have triggered his reaction. An Availability Heuristic (Elliot Aronson; Timothy D. Wilson; Robin M. Akert, 2012) may have readily been available for John when he saw a black man receiving fellatio from either a white/black female. Christine as mentioned before is slightly drunk throughout the scene, and starts mouthing off at Officer John. Although both Cameron and Christine realize that this is an act of racism Christine acted out of line by turning a bad situation into a worse one. In a way she was acting out of her Gender Role (Elliot Aronson et Al, 2012) as the male should be the one to deal with situations like this. In the marriage vows it says that you must protect your partner at all times, and is a common known fact when associating Gender Roles (Elliot Aronson et Al, 2012). The traditionally male roles of â€Å"provider† and â€Å"protector† are especially examined when the police officer is molesting Christine, and Cameron just watches in silence and despair. It is arguable that when confronted by police there are certain Demand Characteristics (Elliot Aronson et Al, 2012) that should be done, however in this case Cameron acted like a coward. It is interesting to observe the interaction between Cameron and Christine throughout the scene. Cameron shows his male dominance by telling Christine to â€Å"Shut Up, Stop Talking† and stay out of the situation. This proves that Cameron’s Social Cognition (Elliot Aronson et Al, 2012) is that he is in power and that his wife should listen to his words. Another key thing that was observed during the analysis was that Cameron was more afraid of the consequences against his own future career than his wife. To elaborate Cameron knew that if he intervened with Officer John he would be arrested and be all over the news. He was more concerned with his own image than his wife, which is why he stood there helplessly watching. Once the officers left, we can see that Cameron has been morally degraded and on the verge of succumbing into insanity. Christine starts to blame Cameron for his cowardly actions, although he does not seem to care much on the outside we can depict that it is doing a number on him mentally. When I first  watched this scene I was shocked to see Officer John abuse his power, whilst at the same time surprised to see Cameron and Officer Tom watch helplessly. Especially Cameron being her husband he shows no signs to try and help Christine. This scene is a clear example of Modern Racism (Elliot Aronson et Al, 2012), and how certain roles in society have the ability to abuse their power. It is also very interesting to see how social psychology plays a big role in how certain people make decisions. Such as Christine speaking out of place, John molesting Christine, and Tom and Cameron acting as innocent bystanders. References Elliot Aronson; Timothy D. Wilson; Robin M. Akert (2012), Social Psychology, Eight Edition, New Jersey, Pearson Education Inc, Retrieved from Coursesmart Library

A Day in the Life of Deaf Culture Essay

After watching the videos about how deaf people go along with their daily life, I realized there isn’t very much that is different than how someone who can hear lives there daily life. When watching all of the 5 people, I noticed that every single one of them used a video phone or cell phone, computers, and other gadgets. I didn’t know how much technology they actually used, and I was quite surprised, and interested in more, or other technology that is out there for the deaf community. Detoine, who was in the second video mentioned how he goes along with his day starting with school, followed by going to work, and then hanging out with his hearing friends. Even though he can’t hear, he still does everything that someone who can hear does. This goes for all of the others except Ashley, but only because she cannot see well. Ashley has a disease that has left her deaf and partially blind. It’s scary that the disease she has can still worsen and leave her completely blind. See more:  Capital budgeting essay Being blind and deaf combined would be terrifying and how someone could live with it; I don’t know. Even though she cant drive, she still does everything else a parent does. She takes care of her son and she even works. They may be deaf, but all of them live their lives and want to make something of themselves just like anyone else in this world does. Every one of them shares a common thing and that is that they like to communicate with the hearing weather it’s from signing or texting (technology) or writing notes. And they encourage us hearing people to try and communicate with them. Like they said they are just like anyone else that you’ll meet. Martha reminds me of my two younger sisters. All they do is go to school come home, do homework, play around, listen to music, write, and draw. And there is nothing wrong with that; what else can a kid do? She’s just like any kid out there. I think it is really cool that there are schools for the deaf. Not only are there deaf schools for kids like elementary through high school, there are also deaf colleges or normal collages that are mixed with deaf and hearing. Julian, who works at a camp as a counselor, seems very nice and he talks about how he loves sports. He is the only one in his family who is deaf. The only problem he has with being deaf is that he can’t hear people knocking at the door, and his parents have to let him know if there is someone at the door. He also talks about getting food at a fast food restaurant; he has to order inside, and not the through the drive through. I heard that problem a lot throughout this video. Julian talks about how he and the deaf community are different; they have their own culture, standard language (ASL) and history. During this video there was some that someone had said that really stuck out to me. â€Å"I am deaf, I am different. We are all different. † Julian said that, and I really agree with him. But even though everyone is different, I believe that the deaf and hearing communities are very much alike. Watching these videos made me appreciate this class more because there’s so much that I can learn from ASL, and the Deaf Community.